Bitches & Ditches is a womxn dirt bike group in Norther Colorado that promotes inclusivity and positivity. Encouraging women to be comfortable in their own skin and explore their passions. BAD's brand was built with this in mind. They were looking for a logo that had a certain level of bad ass with a burst of vibrance. They were also looking for a logo that easily translate to merch such as shirts, bandanas and stickers.